Jump Lee
PM001698
As the co-founder and space design director of One fine day Studio&Partners, Jump Lee is a staunch advocate of distinctive and unique design. He is highly skilled in extracting the individual personality traits of brands and leveraging them to solve customized and systemic communication challenges for their clients. His focus on narrative and detail in spatial design allows him to create exceptional, one-of-a-kind environments using a diverse range of design languages. His outstanding work has been repeatedly recognized with numerous international design awards, including the Architizer A+ Award, the A' Design Award in Italy, the IDA, and the Muse Design Award.
In 2021, he founded of gaaarden, a furniture collection store that curates renowned domestic and foreign furniture brands and works of art. The store's goal is to strike a balance between lifestyle aesthetics, quality, philosophy, and inspiration, and establish a holistic aesthetic system.
Studio
One Fine Day Studio & Partners
Guangzhou, CHINA
http://www.ofdsp.com/
Portfolio
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PlaySERIOUS,Shenzhen, CHINA
Inspired by time: Butterflies embody the ability to undergo metamorphosis, representing a subtle vibration that propels us into the future. Just as the process of industrial construction involves evolution and change, fashion is also a construct that evolves over time.
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PlaySERIOUS,Shenzhen, CHINA
The butterfly-shaped frame, a conventional component in stage construction, is a symbol that showcases contradictory characteristics of variability and stability, with the butterfly's shape itself serving as a metaphor for change. By utilizing the butterfly-shaped frame to tap into the brand's concept and DNA, the composition and derivation reflect the industrial roughness of construction, while also being refined and elegant, in keeping with the refined and playful of the PlaySERIOUS.
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UIXIU Boutique, Qingdao, CHINA
Commissioned by UIXIU, a local multi-brand boutique of Qingdao, One Fine Day Studio & Partners(refer to as ofD) conceived its fourth store located in the luxury shopping mall Hisense Plaza. The client demanded a retro and slick mood for the new fit-out in order to fit in with the stylish mall context and provide a suitable milieu for the upcoming classic Chinese style collections.
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UIXIU Boutique, Qingdao, CHINA
Looking to the Ancient Roman architecture aesthetics for inspiration, ofD brought a solemn and grandiose sensibility and pragmatism spatial order into the location, using natural stone materials as main components to build a space aesthetic that blends the sense of eternity and vibrancy, echoing the curated boutique’s ethos — selecting the finest and maintaining the style through ups and downs of fashion trends.
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bibu, Guangzhou, CHINA
zhou CBD Zhujiang New Town, a celebrated community gathering commercial, living, fashion and cultural landmarks, BIBU is a visually appealing pet boutique with a strong sense of character. One Fine Day Studio & Partners(refer to as ofD) was tasked to draw its retro yet novel store image and create an immersive consumption space with rich storytelling and aesthetical joy.
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bibu, Guangzhou, CHINA
BIBU pet store project is innovative in the way that ofD brings oft-used spatial narrative concept into the design of spaces for an emerging industry, setting an unprecedented example for upcoming projects. Positioning consumer experiences at heart of the design, ofD made a contribution to BIBU’s brand value with storytelling spaces, presenting timeless beauty in this pause of time for guests to resonate and interact with the venue.
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BlazingNight, Guangzhou, CHINA
Taking Apollo and Dionysus as aesthetic symbols, Nietzsche explored the dialectic spirit state: dreaming and intoxicating, illusion and ego. The space's name - Blazing Night, consisting of contrasting imagery: day and night, brightness and darkness, is also full of contradictions as well as experimental fantasy. Therefore, ofD takes the dialectic spirits as a spatial metaphor from the perspective of time: blazing the day, tipsy in the night, now and the future, turning the space into a temple of time, transcending limits and boundaries, and evoking the original desire.
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BlazingNight, Guangzhou, CHINA
Located in Sihai Cheng, which brings together a series of artistic, fashion, fresh brands and lifestyle elements, Blazing Night is based on a compound model of a cafe by day/a bar by night to illustrate the vision of interacting with the future. Therefore, using time as a design concept, ofD transforms the complex commercial format into an immersive emotional experience. With the interweaving of brightness and darkness, an experiential field of desire and illusion is formed, attracting the new generation.
