The Highest Levels of Craftsmanship
2020.07.21
Armani’s approach is to offer an experience over a mere shopping service. Customers are encouraged to feel the fabrics, notice and compare textures and discover how each house style interacts, moves and wears in differing real-life environments.
The customer dictates much of the direction of the service. Questions are asked to determine whether a single or a double-breasted suit is preferred, the country of climate it will mostly be worn in and the desired style. All these nuances are used to guide the customer through the process ensuring that the finished product is fit for purpose are well as drapes perfectly.
One of the most notable things about Armani’s made-to-measure service is the sheer complexity and varying configurations of personalisation and customisation available. Buttons, linings, materials, pockets, adjusters, loops and pleats can all be tweaked, changed, moved around and realigned to customer requirements. If you’re in need of a little guidance, Armani’s fleet of tailors are always on hand to offer advice guidance throughout the whole process.
Choose from two “families” of garments in the “Soho” for a contemporary feel or the “Wall Street” for a more traditional shape. Browse the fabric panels including premium wools and cashmeres in herringbone, houndstooth and Prince of Wales check. Looking for something seasonal? Then flick through Armani owned checks and pinstripes. Add a touch of real luxury and exclusivity by opting for vicuña, a rare fabric made from the wool of the vicuña, a relative of the llama and native of South America. Finally, customise with linings and buttons.
Those finer details are seen through the making of the suit where lapels, sleeves and buttonholes are finished by deft hands to ensure quality and craftsmanship from trouser cuff to ticket pocket. What truly denotes an Armani suit is the mantra the label espouses. This pertains to style, fit and silhouettes through to the minute detail and the end level of quality and assurance.
*** Author: Giorgio Armani
*** Source: https://www.gq.com.au/style/news/a-guide-to-giorgio-armanis-madetomeasure-service/image-gallery/03db68d3715ac77def08d4b41b1c8d64
*** Source of Pics: youtube channel: Armani
