LAYER meets Croft – a new vision for the future of energy
2023.05.10
LAYER, the experience design agency founded by Benjamin Hubert is known for their beautiful design projects and their award-winning furniture and mobility designs. Now they have partnered with the US start-up Croft focused on creating a more sustainable and eco-friendly hydrogen based economy. Together, they laid down the foundation to accomplish this goal by constructing a hydrogen-powered system for consumers consisting of Nanocartridges for powering retrofitted vehicles, a Nanoplant for recharging these cartridges, and an onboard charging hose module.
Design agency LAYER took the lead on designing and engineering the system, along with developing a comprehensive brand identity consisting of tone-of-voice, packaging, and CMF strategy. This partnership introduces a new view on energy and establishes an enduring and scalable hydrogen economy.
“At LAYER we passionately believe design is a force for good and that designers have a responsibility to create positive change. Working with Croft has allowed us to flex our design, engineering, and branding teams to create a holistic system that has the potential to fundamentally improve the way people travel and consume energy. Electric vehicles are increasingly commonplace, but have downfalls – particularly when it comes to travelling long distances on a single charge. The Croft system offers a solution to these challenges with a consumer-ready product that enables users to embark on epic journeys with a clear conscience.” – Benjamin Hubert, founder of LAYER
【The future of fuel】
Croft is harnessing new, low-pressure storage technology to drive the hydrogen economy forward. This cutting-edge advancement can reduce current fuelling costs by half and practically eliminate the infrastructure gap, speeding up adoption time by 80%. The products created by LAYER are user-friendly and realistic solutions for retrofitting vehicles with a hydrogen power source. They make vehicles cleaner, more efficient, and better able to take on lengthy trips.
The product lineup consists of three main components: reusable modular hydrogen “Nanocartridges”, a nodular “Nanoplant” recharging station, and a hose module for onboard charging.
________________________________________________________________________________________________________________________________________________________
▪ Source: ellectric｜https://www.weareellectric.com/mobility/layer-meets-croft-a-new-vision-for-the-future-of-energy
▪ Words: Britta Reineke
▪ Photography Credit: © LAYER
